6ers, while strategy and tactics are both terms that originated from the military, they have become common usage in business terms as well. However, they are often used interchangeably, and understanding the contrast and difference between the two is actually more important than people think. 

This week, Tony Nash is joined by Adam Braatz, a US Air Force veteran, content strategist, and founder of Braatz Enterprises LLC, a consultancy firm that helps organizations and businesses advance their brand and influence. He is also the vice president for communications and programming at the Wisconsin Veterans Chamber of Commerce. Adam is dedicated to empowering professionals, companies, and brands by discovering and leveraging their authentic voices. 

You will learn about how differentiating strategy and tactics can actually help you to recognize the most effective ways you can use each. Sometimes we get too lost in the weeds that we run the risk of getting confused in our own tactics without a clear understanding of whether we are actually making progress towards our strategic vision or not. 

As a result, you’ll understand that to reach your destination, your tactical plans must always align with your strategic vision and the goals you set for yourself. It’s so easy to lose sight of the big picture but there’s a good rule of thumb you can keep in mind, “Think strategically, act tactically.” 

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Here is how to connect with Adam Braatz: 

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Connect with Tony:

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