Bestselling rhetorician Jay Heinrichs shows just how powerful and fun this ancient art can be.

You'll learn

1. How shifting tenses can ease tensions
2. A huge tip from Donald Trump about speaking in 12-second periods 
3. The essential steps of making a persuasive argument

About Jay

Jay Heinrichs is the author of the bestselling book, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. His most recent book, Word Hero, teaches h