Rob Tovey: I want to feel good about sending a cold outreach to a company that I'm making aware of my services as a freelancer.

• Reframe your story using the gatekeeper approach with them as a hero and you are the guide.
• Avoid sending unsolicited materials unless they specifically request them.
• Differentiate yourself by showing you understand their needs. Research their website or content for potential goals or challenges where you can help.
• Just start the conversation. Even if it’s not the right time, make sure they still see potential in building a relationship.
• Consider taking the expert or mentor approach by reaching out directly to one of the editors or producers whom you can build a relationship with.
• Refine the ask by giving them a clear, compelling reason to respond such as asking if you might be helpful or if a conversation would be worthwhile.

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