Leonardo Oliveira: I want to feel comfortable about reaching out to a distributor.

• Feel free to reuse your story paragraph across different recipients but make sure to customize your value paragraph for each.
• Spend enough time learning about the company (via their website) or the specific person you're reaching out to (via LinkedIn) to craft a unique value paragraph.
• Dig deeper into why you specifically chose to reach out to them.
• Acknowledge how their work makes a difference.
• Connect the value with your ask and ensure that it reflects that you understand their real needs—standing out, surviving, and gaining exposure.

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