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Today, we are in part 2 of a 5-part series on how to build a Go-to-Market strategy for your CAS firm. In today's episode, we cover how to create a value proposition matrix for your services and target audience.

Here are the 5 topics in order:

• Identifying the right audience for your CAS firm
• Creating a value proposition for your CAS firm
• Deciding your pricing strategy
• Choosing a marketing distribution strategy for your CAS firm
• Choosing the right sales metrics to track

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Full Send | Accounting & Data

LinkedIn: Roman Villard, CPA
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