What happens when clicks no longer prove your marketing ROI? In this episode, Ashlei Rolloff sits down with Nick LeRoy—independent SEO consultant, founder of SEOjobs.com, and author of SEO for Lunch—to discuss how AI and search are rewriting the rules of digital marketing.

They cover:

• Why traditional SEO metrics are losing relevance in the AI era

• How technical SEO and brand sentiment determine whether your company gets found

• The rising importance of PR in shaping AI-driven visibility

• Smart guardrails for CEOs and marketers evaluating SEO and AI partners

For HVAC business owners and marketers, this conversation is more than an SEO update—it’s a strategic roadmap for where to invest your marketing dollars in 2025.

Referenced Links:

• Nick’s Consulting: [nickleroy.com]

• SEO Jobs: [seojobs.com]

• Nick’s Newsletter: [SEOforLunch.com]

Quote to Remember:
“Brand sentiment is the new SEO signal. If your customers don’t trust you, no amount of keywords or backlinks will save you.” – Nick LeRoy