Nicole is an Instagram Marketing Strategist and creator of Lattes for Lunch, a company dedicated to coaching badass entrepreneurs on how to build their business on Instagram, no matter how big or small their audience. Lattes for Lunch is a company she created years ago from the front seat of her car, while sipping on a latte, during her corporate lunch hour, laptop connected to the closest Starbucks wifi.

In today's episode Nicole shares the importance of building the know, like, and trust elements with your customers because without it companies have very little reason to invest in your company.

We talk about reverse engineering an Instagram strategy, starting with a goal in mind, and how things should follow like dominos one after the next once you establish a goal.

Nicole emphasizes the importance of not driving yourself crazy over likes on Instagram, your ideal client isn't worried about such things, neither should you.Instead focus on reach and impressions, and after that consider saves and shares, these are the key data and analytic points that deserve your attention.

In Episode 07 of The Vendors Daughter, Nicole and Jen discuss:

5:14 Instagram is a constantly evolving platform

7:17 if you haven't started on Instagram yet don't be afraid, just get out there

9:19 consistency does not equal frequency for Instagram users

11:33 why you should try Reels

12:20 what your ideal clients care about

12:52 why reach and impressions provide a bigger impact

13:45 when writing captions write in your own voice and always be yourself when creating content

15:42 is blogging still an effective way to build a business

19:02 the do's and don'ts of changing your feed

If you love this episode and want to connect with Nicole learn more at lattesforlunch.com

Follow Nicole on instagram @lattesforlunch