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07: Election Day Special with Steve Vancore | "Polls can't predict the future much like a 3rd qtr. scoreboard can't predict the final score"
It is Election Day in Florida so we thought we would release a special Election Day episode with Steve Vancore. Steve is Co Founder of VancoreJones Communications and Clearview Research. Steve is a legend in the marketing game in Florida and a staple in the political sphere of influence. While this episode focus is slightly political the main focus is digital marketing.
00:03:00 Polling in political races
00:19:46 Persuasion in digital adverting
00:26:48 Maslow's hierarchy of needs and marketing
00:31:40 Message discipline
00:36:59 When to ride the wave and when to make a wave
00:48:40 Conditioning in marketing
01:10:45 Have you thought about this?
01:32:12 Focus groups
00:03:00 Polling in political races
00:19:46 Persuasion in digital adverting
00:26:48 Maslow's hierarchy of needs and marketing
00:31:40 Message discipline
00:36:59 When to ride the wave and when to make a wave
00:48:40 Conditioning in marketing
01:10:45 Have you thought about this?
01:32:12 Focus groups
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It is Election Day in Florida so we thought we would release a special Election Day episode with Steve Vancore. Steve is Co Founder of VancoreJones Communications and Clearview Research. Steve is a legend in the marketing game in Florida and a staple in the political sphere of influence. While this episode focus is slightly political the main focus is digital marketing.
00:03:00 Polling in political races
00:19:46 Persuasion in digital adverting
00:26:48 Maslow's hierarchy of needs and marketing
00:31:40 Message discipline
00:36:59 When to ride the wave and when to make a wave
00:48:40 Conditioning in marketing
01:10:45 Have you thought about this?
01:32:12 Focus groups
00:03:00 Polling in political races
00:19:46 Persuasion in digital adverting
00:26:48 Maslow's hierarchy of needs and marketing
00:31:40 Message discipline
00:36:59 When to ride the wave and when to make a wave
00:48:40 Conditioning in marketing
01:10:45 Have you thought about this?
01:32:12 Focus groups