In this episode of Forward Thinking, I sit down with Jose Coronel from Miami to talk about what’s really happening inside freight forwarding right now.

We cover:

– Growing up in a family freight business

– Why most forwarders are still selling the wrong way

– The biggest mistakes sales teams make

– How LinkedIn and cold outreach can actually drive real conversations

– Consolidation, tariffs and where the market is heading

– Why specialising beats trying to be everything to everyone

Jose also shares how consistently posting content changed his business and opened doors globally.

If you’re in freight, logistics or B2B sales, this is a practical conversation with real takeaways you can apply immediately.