Keith Tam is an information designer, typographer, and academic. He is currently Head of Department of Communication Design and Director of the Centre for Communication Design at the Hong Kong Design Institute; Distinguished Research Fellow at the Type Lab of the Shanghai Academy of Fine Arts, Shanghai University. His previous appointments include Associate Professor and Director of the MA Information Design programme at the University of Reading, UK; leader of the Communication Design discipline and founding leader of the Information Design Lab at the Hong Kong Polytechnic University