The guys sit down and recap a beef-squashing collaboration brew with Novare Res and attempt to dissect the deep love of Taras Boulba from Noah and brewers at large. The eccentricities of Belgian breweries also comes up, which leads to a surprisingly decent conversation about how branding - intentional or incidental - influences everyone's beer drinking decisions, whether they realize it or not. Weaved throughout the episode are hints that Matt may be illiterate and that Noah may soon legally change his name to "Like".