Innovator Tribe: Outside the Bubble

#07: Learn how a Healthcare Executive developed an app to power mobile grocery delivery service for immigrant families with Boyede Sobitan


Listen Later

 

Boyede Sobitan is the co-founder of OjaExpress, a mobile grocery delivery service.  The OjaExpress app takes stress out of your hard to find traditional foods, so you can have time to focus on more important things.  Boyede discusses how his perspective as a 1st generation Nigerian-American helped shape him as an entrepreneur.  With a background in healthcare and a masters in health administration Boyede shares how his experiences and skills translate to tech entrepreneurship. He also tells the story of how he met his co-founder and how an article in GQ magazine sparked the drive to execute on his idea.

 

Key Highlights:

  • Using the lean methodology in building his startup
  • Meeting his co-founder at a mastermind group
  • The GQ article that was the spark to executing on the idea
  • Life in the ER and how it prepared him for startup life

  

Boye's Hype Song:

"Knuck If You Buck" - Crime Mob

 

Tool & Resources Mentioned in the Show:

  • A.Xi Virtual Assitant
  • Google Productivity Suite

 

Favorite Business Book:

"Why Should White Guys Have All the Fun: How Reginald Lewis Created a Billion-dollar Business Empire" by Reginald Lewis

 

Connect with Boyede!

 

 

Music by Calid B | @Calidb

Follow Us on Facebook, Instagram, and Twitter: @InnovatorTribe

...more
View all episodesView all episodes
Download on the App Store

Innovator Tribe: Outside the BubbleBy Ahmad Murrah and Toye Adeyemo