The legal side of our businesses tends not to be the most glamorous, so we put it off as long as we can. And while trademark, copyright, non-disclosures, and patent search aren’t at the forefront of our minds, they could make or break your brand. 

Angie Avard Turner, an attorney for creatives, breaks down when we should be thinking about legally protecting our brand and business assets and what could happen if we aren’t proactive in this sphere.

She shares lessons on what to do with copy-cats, searching for use before naming our business or product and designing a logo, and how to enter partnerships in a positive way while still acknowledging that things might not always go as planned.

On this episode we covered:

• Channeling your creativity in your work, even if it’s not what you went to school for;
• Pivoting in business after seeing a hole in the market;
• The difference between copyright and trademark;
• When you need to think about protecting your business;
• What an NDA is and how you should be using one when collaborating;
• If you should be using a contract template and, if so, who should review it; and
• The best time to work with an attorney in the (re)branding process.

Visit Pattern of Purpose for show notes and links to resources mentioned in the show.