I Want An Invite

07: Setting podcasting intentions for your brand

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In this episode, we answer the question on every brand's mind: What do we actually want to get out of podcasting? We discuss podcasting with intention and…

  • How launching with no intention will set your podcast up to fail 
  • The mistake of launching a podcast just because it’s “trendy”
  • Reaching your brand goals through long-term podcast planning 
  • Why holding the vision for your podcast is your most important job as a creator
  • Aligning with your "why” to make podcasting about more than just making money 
  • The idea that podcasting is a marathon, not a sprint, and how you can prepare for this

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    I Want An InviteBy Emily Spang