In this episode, Emylee dives into the concept of "cannibalizing your own offers" and how it can impact your business strategy. Drawing insights from the book "Built to Sell," she explores the importance of productization and creating a cohesive offer ecosystem. Emylee shares real-life examples and practical advice on how to streamline your services, avoid offer silos, and enhance client value. Tune in to learn how to focus on your authority anchor and optimize your business for success.