When SaaS companies don’t get leads from their ad campaigns, they usually blame the ads or targeting. However, the most common issue is often the landing page. In this episode of SaaS Marketing Weekly, Ryan outlines the key elements to make a high-converting SaaS landing page: navigation, design, structure, messaging, and what tech to use. 

Takeaways

• Should you keep or remove the navigation?
• How do you create a hero banner and header that grabs attention?
• What sections you must include in your landing page? 
• How to create messaging to keep people scrolling 
• How Slack display their software on their landing pages

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ 

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ 

Send podcast guest pitches to: [email protected]

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