The IDEMS Principle

07 – The Viral Scaling Principle


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David and Santiago discuss the principle Viral Scaling: “This principle relates to how the company aims to achieve impact at scale. It can be interpreted as focusing on initiatives that have the potential spread naturally.”
They emphasise how initiatives can achieve exponential growth by spreading organically and illustrate this with examples from their work with African universities.
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The IDEMS PrincipleBy IDEMS International