In this episode of Demand Gen Studio, we discussed an important topic for modern marketers: which B2B demand generation metrics truly matter. While some numbers may look impressive on paper, not all of them influence strategic decisions.

This discussion focuses on distinguishing between vanity metrics and the KPIs that actually drive alignment between marketing, sales, and executive teams, ultimately guiding smarter business decisions.

00:00 Intro

00:41 Overview of Demand Gen Metrics

01:18 Decision-Worthy Metrics for B2B

06:25 Vanity Metrics vs. Actionable Metrics

13:44 Importance of Pipeline Metrics

31:06 Tools for Tracking Demand Gen Metrics

38:23 Conclusion