"Surround yourself with amazing people and a wonderful team."

- Roger Morgan

On this episode of The Pivotal Leader, Gina Trimarco interviewed Roger Morgan, founder and CEO of pawTree, a direct selling pet nutrition company he created in 2014 to provide a better way to care for and love pets. Just days before this interview, Roger received the Rising Star Award from the Direct Selling Association out of all the direct selling companies less than five years old.

Roger has built a way to change a pet and pet parent's life one meal at a time and to enable pet lovers to thrive as small business owners who share and sell its products. A pet-industry veteran, Roger served as CEO for a major pet products manufacturer for almost a decade as well as served on boards for the American Pet Products Association, Pet Industry Joint Advisory Council, and PetSmart Charities. He is dad to dogs, Bella & JoJo.

Podcast Topics Include:

• What is pawTree? (not just a pet food company)
• What inspired Roger to start pawTree
• Some of the biggest challenges Roger faced in the early days of business startup
• How to put together a great team for your startup venture
• Why Roger chose the direct selling model for his business
• The growth of pawTree customers, sales and Pet Pros
• The ideal profile of a remote sales associate (aka Pet Pro)
• Keeping sales associates and team members informed, trained and connected
• Where Roger goes to get support, advice, leadership and coaching

FULL SHOW NOTES