Economic Rockstar

070: Chronis Lalas on Prospect Theory and 'Making a Behavioral Economist'

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Chronis Lalas is a recent graduate from the University of Macedonia, Greece with a BA in Economics.

Chronis blogs at The Newbie Economist and aspires to be a behavioral economist that will optimize Fortune 500 corporations’ marketing campaigns through analyzing their existing customers’ behavior.

In this episode you will learn:

  • about Prospect theory.
    • about the reciprocity shown by TOMS shoe store in Thessaloniki, Greece.
      • how playing French music influences the purchase of French wine.
        • how the names of products and how they are pronounced can change the way consumers think about the product.
          • and much more.

            • Check out all the links and resources mentioned in this episode at www.economicrockstar.com/chronis

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