Most of us have at least ONE apple device somewhere in our life time. They know how to market us into buying the same iPhone 4 times over! It's brand power like that which has lead to Apple becoming the first US company to have a trillion dollar market cap value!

This week I explain what this means, how they go there and who are the other 9 biggest companies in the world. I also discuss the downfall of House of Fraser which lead to it being obtained by controversial billionaire Mike Ashley; as well as the latest form of idiocy depicted by Boris Johnson.

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