Pete and Dom discuss Lazy Marketing again, the idea that more and more people are starting businesses - because of the apparently easy path that the Internet provides - without following the tried and trusted lessons of basic marketing and business.

Action Step: Review our Business and Marketing Book List episode and start filling in any holes in your knowledge

-= Links =-

- Books:

The Secret Life of Houdini - William Kalush

- PreneurCast Episodes:

These previous episodes were talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

PreneurCast Episode 06 - The Reading List

- Special PreneurCast Listener Offers from our Sponsors:

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

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