In this week’s episode of Anecdotally Speaking, Shawn shares the late Harvard Business School Professor Clayton Christensen’s McDonalds milkshake story, which illustrates the value of knowing your customer and market.

Shawn first heard Christensen tell this story in a YouTube video. You can watch the original milkshake story, by clicking this link.

https://www.youtube.com/watch?v=Stc0beAxavY

Next week we are running a free webinar, Learn how to tell a success story that will help you sell, which will be hosted by Mike Adams, our Head of Story-Powered Sales and the author of Seven Stories Every Salesperson Must Tell,. If you are interested in attending, click on the below link to register.

https://ww3.anecdote.com/success-stories-public-webinar/