We’ve talked on this show several times about publishing in general and Medium in particular, as a place on the web that seemed devoted not only to becoming a destination for compelling stories, but for telling them in a compelling way. So when Ev Williams and his team announced the release of Medium 2.0 earlier this week, with a slew of new features that touch every aspect of the publishing platform turned distribution network, it was time to take a fresh look at exactly how, and why, Medium wants to change the way you write on the web.