This week Eugene looks into the business of background music and the art of curating audio qualities that’s appropriate for brands and spaces. Charis discusses the shifts in the influencer economy towards nanoinfluencers and considers how this changes the prospects of influencers at various levels plus the actual overall effectiveness of these tactics.

Links

https://www.theguardian.com/news/2018/nov/06/inside-the-booming-business-of-background-music

https://www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html

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