In this episode, I interview Veronica V. Sopher, the Chief Communications Officer of Fort Bend Independent School District. Veronica and I will be having a wonderful conversation about the art of communication, especially what leaders need to consider when they lead meetings and be in public or events. In addition, we also talk about what parents need to consider when communicating with the district, the power of social media, and many more. We will discuss not only the art of relationships but also the art of communication. 

Let’s dig in and learn more about becoming a better listener and connecting better across generations.

[00:01 – 07:25] Opening Segment

• Let’s welcome Veronica V. Sopher to the show
• The Flip 5! We take turns asking five GTKY questions

[07:26 – 20:57] The Power of Non-Verbal Communication  and Social Media

• Veronica shares a brief introduction about who she is and what is her current position
• The power and importance of Non-verbal communication 
• Veronica talks about her experience in working on non-verbal communication with leaders
• The face leaking
• The role and guidance of dealing with Social Media for school leaders
• The responsibility to engage folks in a positive way
• Veronica talks about her experience in dealing with the breach of unwanted posts on the social media of educators or schools
• The support of the other staff in protecting one another
• The speed up communication on campus and a bigger reach because of social media

[20:58 – 35:10] The Art of Communication 

• Why sometimes kids have difficult times trusting adults today, compared to 20-30 years ago
• The ability to quickly question their information and verify it themselves 
• Veronica shares some tips to consider when communicating with the school district and wanting to know more information
• Veronica talks about making your message so clear; it can not be misunderstood
• Have the core at the core
• Relationship and communication
• Veronica shares her opinion on building a community that is filled with an honest, open flow of communication and grace

[ 35:11 – 39:27] Closing Segment

• Veronica shares her final words and a closing message
• I share my takeaways from this interview
• Veronica shares her experience in building trust and communication with the parents
• Final thoughts and words of advice

Tweetable Quotes:

“Non-verbal communication is probably more powerful than verbal communication.” – Veronica V. Sopher

The district is starting to see how important communication is to the success of the district and the expectation of the parents.” –  Veronica V. Sopher

“Communication is part of building the relationship and the way to express it.” – Veronica V. Sopher

Connect with Veronica via email to [email protected]. 

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