Choosing a niche can be scary. Narrowing your focus can be overwhelming.

I’ve talked a lot about how people will put you in a box. It's going to happen. No matter what you do, people will put you in a box. They have to in order to survive. There's too much complexity in the world and people are forced to simplify.

You can't avoid being put in a box, but what you can do is define the box they’re already going to put you in. The way you do this is by curating what you share.