It’s easier than ever to connect with people around the world, and if you’re working on building a business or brand you’re probably wanting to dive deeper into producing great shareable content.

While it’s incredibly important to create and share evergreen content like videos, images, and blog posts, live streaming has been growing in popularity and is a great medium to connect with your audience.

This is even more important for businesses that are primarily online, because people are only going to buy from you if they trust you. How can you build greater trust if you’re hidden behind the walls of the internet?

On today’s show we’ll talk about the benefits of live streaming and connecting with your audience face to face, even if it’s through a screen.