Think success in business means working yourself to death? Think again.

In this eye-opening conversation, serial entrepreneur and business educator John Cousins challenges conventional startup wisdom and shares counter-intuitive insights about building sustainable companies. From taking two companies public through direct listings to creating a food safety intelligence platform, John's diverse entrepreneurial journey offers fresh perspectives on what really drives business success.

Discover why "follow your passion" might be terrible advice, how working less could make you more productive, and why creating space for others to thrive might be the ultimate leadership superpower. Plus, learn practical insights about starting a business with limited resources and why the best company cultures might look more like a casual conversation at a bar than a corporate boardroom.

Keywords: entrepreneurship, startup advice, business culture, leadership, work-life balance, business education, founder wisdom, scaling companies, MBA knowledge