In this episode, Jules shares insights from a recent website transformation project, exploring the critical decision between WordPress and FEA Create and why the right platform choice is essential for business success.

Jules discusses the importance of website control, the risks of losing valuable traffic during a migration, and how keyword analysis can inform site structure. She also highlights the significance of understanding search intent and ensuring a website is not just visually appealing but also user-friendly and conversion-focused.

Key Takeaways:

• Choosing the Right Website Platform: Learn why WordPress was the best choice for this project and how platform decisions impact long-term website management.
• Avoiding Traffic Loss in a Website Migration: Discover how to identify and preserve high-value traffic when transitioning to a new site.
• Understanding Search Intent: Find out how different types of search intent affect content strategy and website structure.
• Making Your Website Work for Your Business: Understand why a beautiful website isn’t enough – it needs to be functional, user-friendly, and aligned with your business goals.

Resources mentioned in this episode:

• Episode 010: Website Migration Mistakes That Can Sabotage Your SEO
• Book a Power Hour to get tailored advice on your website’s next steps.
• Free Beginner’s QuickStart Guide to SEO – Start improving your website visibility today

If you're looking to make your website work better for your business, this episode is packed with practical insights. Don’t forget to subscribe for more bite-sized website and SEO tips!

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