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In this episode of Romancing Like Swift, hosts Morgana Bevan and Emma-Lee Jane sit down with Damon Courtney from BookFunnel to explore the art of building a dedicated fanbase as an indie author, drawing inspiration from Taylor Swift’s remarkable connection with her superfans. Damon shares insights into creating a strong author brand, using direct sales to foster loyalty, and building meaningful connections with readers at every stage of their journey—from new readers to die-hard fans.
Through relatable examples, Morgana, Emily, and Damon discuss tools like mailing lists, bonus content, and social media for deepening fan engagement, as well as collaborating with other authors to expand reach. The episode covers how to turn readers into loyal superfans through genuine interactions, exclusive rewards, and consistent communication. Damon also emphasizes the importance of indie publishing as a pathway for authors to take ownership of their intellectual property and brand, while learning to navigate both praise and criticism.
The conversation wraps up with personal reflections on Taylor Swift’s ability to make fans feel special and a lighthearted discussion of favorite Swift songs and impactful song bridges.
Key Takeaways:
Episode Breakdown:
01:04:57 – Final Thoughts and Farewell
In this episode of Romancing Like Swift, hosts Morgana Bevan and Emma-Lee Jane sit down with Damon Courtney from BookFunnel to explore the art of building a dedicated fanbase as an indie author, drawing inspiration from Taylor Swift’s remarkable connection with her superfans. Damon shares insights into creating a strong author brand, using direct sales to foster loyalty, and building meaningful connections with readers at every stage of their journey—from new readers to die-hard fans.
Through relatable examples, Morgana, Emily, and Damon discuss tools like mailing lists, bonus content, and social media for deepening fan engagement, as well as collaborating with other authors to expand reach. The episode covers how to turn readers into loyal superfans through genuine interactions, exclusive rewards, and consistent communication. Damon also emphasizes the importance of indie publishing as a pathway for authors to take ownership of their intellectual property and brand, while learning to navigate both praise and criticism.
The conversation wraps up with personal reflections on Taylor Swift’s ability to make fans feel special and a lighthearted discussion of favorite Swift songs and impactful song bridges.
Key Takeaways:
Episode Breakdown:
01:04:57 – Final Thoughts and Farewell