In this episode of Demand Gen Studio, we discuss how to effectively leverage video marketing for B2B demand generation by aligning content with the buyer's journey and maximizing content distribution.

0:00 The Rise of Video Marketing in B2B

10:07 Understanding the Conversion Funnel

19:59 Video Strategies for Funnel Stages

23:50 The Power of Video in B2B Marketing

25:11 Creating Pillar Content

30:54 Getting Started with Video Production

38:38 Key Takeaways

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about video marketing → https://www.boundify.io/blog/how-to-leverage-video-marketing-to-drive-b2b-demand

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