Vital Strategies

071 | If You’re Not Selling, You’re Not Scaling—Dave Hanley’s Strategies for Growth

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Are you struggling to grow your business because sales just aren’t where they need to be? Many entrepreneurs think that having a great product is enough, but without a strong sales strategy, even the best businesses can fail. In this episode of The Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with Dave Hanley, a seasoned entrepreneur, sales expert, and three-time founder with over $200 million in successful exits. Dave shares his insights on why having the best product isn’t enough—it’s about having the right sales process in place. He breaks down the COD framework for crafting a compelling sales message, the biggest mistakes entrepreneurs make when selling, and how to build a scalable, repeatable system to drive revenue. 

This episode is packed with real-world, actionable strategies for entrepreneurs looking to scale their businesses to $10 million and beyond. Whether you’re a startup founder, a business owner struggling with sales, or someone looking to refine your sales process, this conversation will give you practical steps to improve your approach and close more deals. Tune in to discover how to overcome sales roadblocks, build a winning sales process, and create long-term business growth. 

Key Takeaways: 

  • Why great products alone don’t lead to business success—sales strategy is key. 
    • The COD framework: Capability, Outcomes, Differentiators—how to structure your sales messaging. 
      • The importance of defining your ideal customer and narrowing your focus. 
        • How to develop a repeatable, scalable sales process to drive consistent revenue. 
          • Why personalized outreach beats generic sales tactics and how to stand out. 
            • How to identify and overcome common sales roadblocks that stall business growth. 
              • The role of persistence and strategic follow-ups in closing deals.

                • Episode Resources:

                Selling With by Nate Nasralla

                Learn More About Dave:

                • Official Website
                • The Delusional Founder

                  • Resources:   

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                  Credits:    

                  Sponsored by Vital Wealth    

                  Music by Cephas    

                  Artwork by Two Tone Creative 

                  Audio, video, research and copywriting by Victoria O'Brien

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                  Vital StrategiesBy Patrick Lonergan