Making It in Asheville

071 - Making Sneakers by Hand with Justin and Amanda James Make Sneakers


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In this episode, we interview Justin & Amanda James, the modern shoemakers & married business duo of Opie Way in Asheville, NC.

Here’s What You’ll Learn in this Episode:

  • Where the name Opie Way came from
  • How they got into the sneaker shoe business
  • How Justin made his first sneaker
  • Marketing tactics plus what their initial sales process was like
  • Coronavirus impact on their business
  • What things to look for when buying sneakers
  • Working together as a couple and how they divvy up their responsibilities
  • For complete show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/071

    To see our upcoming social events and workshops, visit: MakingItInAsheville.com/events

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    Shoutout to this season's sponsor: Range Urgent Care. The team at Range is offering a special promotion to Making It in Asheville Podcats listeners. To learn more, visit: MakingItInAsheville.com/range. Or use 'makingitinasheville' as your coupon code!

    And a special thanks to this episode's sponsor: Van Winkle Law Firm. The team at Van Winkle is generously offering a free business consultation to Making It in Asheville Podcats listeners. To learn more about Van Winkle Law, visit: MakingItInAsheville.com/vanwinkle. Tell them we sent you!

    Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.

    Music by Commonwealth Choir

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    Making It in AshevilleBy Making It Creative, LLC | Sarah and Tony Ubertaccio