Twitter is a social network that for many is confusing and overwhelming and Twitter hasn't exactly done a great job at marketing itself or helping people truly understand its platform.  I mean they spent years fighting against Facebook only to come out and say they don't think they compete with Facebook (I agree) and they are really a real-time social news platform.  

But the thing about Twitter is, It changed my life both personal and professional and I believe every brand can benefit by spending time on twitter in a couple key areas which I go into detail on this episode.  Those areas are: 

• Community Building
• Real-Time News-Jacking
• Social Customer Service
• Thought Leadership
• Content Curation 
• Employee Advocacy
• Customer Retention 
• New Customer Aquisition 

I'm not sure why Twitter became less sexy for brands or entrepreneurs to talk about but I firmly believe while everyone is focused on Facebook ads and Instagram, you can stand out and find massive business value on Twitter in 2018 and beyond.  

What do you think?  Tweet at me @iSocialFanz or @FOMOFanz and let me know your thoughts!