On this week’s episode of Anecdotally Speaking, Mark and Shawn change things up and share a type of story—a strategy story. The pair give insight into how and why we help companies craft a strategy stories, and what structure we follow when crafting them.

Strategy stories follow the below structure:

In the past…

Then something happened…

So now…

In the future…

If you are interested in strategy stories or have any questions, please leave them in the comments below or email us at [email protected]

Mark also sets a challenge for our listeners, asking you to tell us how many stories are told in the episode. Leave your answer in the comments on the post on our website or on any of our social posts about this podcast!