In this episode, we explore common pitfalls B2B marketers face in demand generation. We discuss the importance of aligning marketing efforts with revenue goals, the nuances of defining an ideal client profile, and the critical role of buyer behavior in campaign success.

Watch the full episode for actionable insights and strategies to refine your marketing approach and drive meaningful business outcomes.

00:00 Introduction

02:15 Mistake 1: Optimizing for MQLs Over Revenue

05:30 The Importance of Business Outcomes

08:45 Aligning Marketing Metrics with Business Goals

12:00 Mistake 2: Static ICP Definitions

15:20 Behavioral Targeting in Marketing

18:40 Reviewing and Auditing ICP Definitions

22:00 Mistake 3: Launching Ads Without Research

25:30 Creating Effective Ad Copy

28:50 The Role of Buyer Research in Ad Campaigns

32:10 Conclusion

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about common demand gen mistakes → https://www.boundify.io/blog/demand-generation-mistakes-marketers-make-and-how-to-fix-them

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