After a life of dealing drugs and earning millions, Coss Marte found himself locked up for the third time, unable to raise his son, and facing the risk of a heart attack from his unhealthy lifestyle. He chose to fight back, and started a movement in prison that saw inmates lose over 1,000 together. He took that spark and broke his pattern of incarceration by creating ConBody, a prison-style bootcamp. Aside from the business, he created a social movement helping ex-cons better their lives and stay free.