Accelerating Revenue Series

072: How to Take B2B Sales from Vendorship to Partnership


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Former Stripe and Google employee, Ross Rich, and his brother raised millions for a startup -- a customer collaboration platform for sales leaders to build repeatable, data-driven processes. He saw the problem firsthand from his own time as a rep. Not another email or text automation tool, his Accord platform is a place where humans interact. Add to that a stint doing marketing for #1 Billboard hits, sold-out international tours, and platinum albums, and you have one interesting guest!
Ross Rich
CEO and Co-Founder at Accord
Listen to learn:
✅ What’s the difference between a B2B vendor and a partner? 
✅ How does collaboration increase productivity and profit?
✅ How to make the transition to strategic partner
 
Connect with Ross Rich on LinkedIn: https://www.linkedin.com/in/rossrich/
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Accelerating Revenue SeriesBy Anteriad