Kathleen Gage, the host of Power Up for Profits Podcast, is a “no-nonsense, common sense” online marketing strategist, speaker, author, product creation specialist, and owner of Power Up For Profits. She helps entrepreneurs make money online. Her clients are driven by making a difference through their own unique voice.

The heart of any online business is a responsive subscriber list. Without this, you are on an uphill climb to success.

In the early days of online marketing it took a lot less effort to build a subscriber list than it does today.