Watch the video version of the show and full show notes at www.redpandas.com.au/ep72

Our guest today is no B-S, straight-talking Content Marketing Maven, Cara Mackay. Cara is the MD of her own small building company and is a key organiser of UK's international Content Marketing Academy Conference. Cara gives a masterclass on how to create authentic, cut-through content, she discusses the issue with traditional education institutions, gives a step-by-step breakdown on how she optimises videos and a great deal more!

http://www.gilliesandmackay.com/

https://www.thecontentmarketingacademy.co.uk/

Video & show notes: www.redpandas.com.au/ep72