This episode of The Bottom Line is a compilation of extracts from some of the programmes we’ve broadcast over the past year, they tell the story of a year that started pretty much as normal. However, as February passed and March with its brighter evenings started to come around, the virus called Covid 19 which we had first heard of at the end of 2019 / start of 2020 started to make its terrible presence felt.

We hear how the pandemic impacted sectors differently and how other businesses pivoted and transformed themselves. We discuss how media changed, consumer attitudes changed and ultimately how business continued.

With thanks to O’Neill Foley, Produced by Deirdre Dromey.

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