Have you ever considered writing a book but felt overwhelmed by the time commitment, the process, or even the fear of not being "expert enough"? In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with bestselling author Paul McManus, creator of The Short Book Formula, to uncover how writing a concise, high-impact book can establish your authority, attract premium clients, and generate millions in revenue for your business. Whether you're a financial advisor, entrepreneur, or service professional, Paul shares a proven roadmap to writing, publishing, and leveraging a book—without putting your business on hold. 

Throughout this conversation, Patrick and Paul dive into the power of authorship, how to overcome imposter syndrome, and why a short book (12,000 words or less) is often more effective than a traditional long-form book. They also explore self-publishing strategies, AI tools, podcasting, and public speaking as ways to maximize a book’s impact. If you're looking for a powerful marketing tool to set yourself apart and scale your business, this episode is packed with actionable insights you won’t want to miss! 

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Credits:    

Sponsored by Vital Wealth    

Music by Cephas    

Art work by Two Tone Creative 

Audio, video, research and copywriting by Victoria O'Brien