Just before the 2022 Ironman World Championships in Kona, HED Cycling broke the internet with their unbelievably deep 180mm aero wheel.

In this episode, Anne Hed talks about its rapid development and the impressive results her athletes got on it at Kona, plus what it means for the future of the brand.

We also talk about how the brand is evolving since Steve Hed's passing in 2014, why things were quiet for a bit, and a little sneak peek of things to come.

She shares a few personal stories about the early days, and just wait until you hear how their first disc wheels were designed, built, and sold. It's a great origin story, and great to hear what they're up to now.

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