Jake has done extensive research into how agency owners win clients. After all, his business Outbound Creative is focused on winning clients for agencies and consultancies. One strategy comes up over and over again: strategic partnerships. Many agencies get 20-70% of their revenue from strategic partnerships. In this episode Jake details:

• 3 types of strategic partnership (including anecdotes of each type)
• Elements of a strong partnership
• 5 steps to creating your own partnership

The information in this podcast can be found in blog post form here.