Joanne Painter is the Founder and Managing Director of icon.pr, a communications consultancy based in Melbourne, Australia. Joanne Painter has led her team for over 15 years on a range of projects in both the public and the private sector. icon.pr won the 2015 Golden Target Award for ‘Sustainability & Corporate Social Responsibility’ by the Public Relations Institute of Australia for their ‘Love Food, Hate Waste’ campaign for Sustainability Victoria. They also received a Highly Commended award for their ‘Stand Up For Farmers’ campaign for New South Wales Farmers. Before her communications career, Joanne was a senior journalist for The Age. In this episode, you'll learn how to trial and error in a successful way (and why you must use agile development), the 3 most important trends in communications in 2016 and why you must be using an omni-channel approach.