Ivailo Jordanov from 7Percent Ventures joins Pete Townsend to share his story of powering the search engine pioneers of the dotcom era, his incurable optimism, becoming an early-stage tech investor....and being yet another person on the show admitting to not being able to swim!

This episode is kindly sponsored by Ireland's fintech and financial services recruitment specialists, Top Tier Recruitment. If you would like an intro to the team at Top Tier Recruitment, please click here.

How it's much harder to distribute a product than it is to build a product.

Asking questions like "are the [startup's] product people good at understanding marketing," and "are the marketing people good at understanding product?"

How all of the problems that startups need help with, someone else has had them before, and how a network of mentors and advisors can be incredibly helpful in solving these problems.

How he sees a lot of startups that have a great product, but no one is using it - it's not because the product isn't useful, it's because they're not putting it in front of the right people in the right way.

How you can get sucked into customer research and doing it forever, and how that's’s a sign of procrastination.

Finding the right balance between how long you want to talk to customers and when you start building.

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