Instant access to a wealth of information and digital tools broke down the walls of traditional publishing. The good news is anyone can write a book. This is also the bad news.

The Internet provides the means for anyone to write, market, and launch their own book. Anyone who thinks they are a writer can self-publish a mediocre title with relative ease.

People who fool themselves into believing they’ve found a secret hack to writing success are cheating. And in the long run, cheaters never win.