Introduction

Tove Grane is the founder and designer of the Norwegian wool label called We Norwegians. In this episode, Tove shares her story of how she started We Norwegians. Tove explains how wool has always been an important part of Norwegian heritage and how this is reflected in her collection. 

About Tove Grane

Tove Grane was born and raised in the fjords and mountains of western Norway (Sogn og fjordane). Tove got her design education at ESMOD Oslo, and has been working in Oslo since the late 90’s for various brands. She moved to Voss in 2010 to work with a ski brand, where she got into merino wool, and decided to make her own brand after the ski brand Tove worked for was closed down in 2013. Tove is married with a textile man, and he works together with Tove at We Norwegians. Tove has a daughter, who will be 14 this Summer, and a stepdaughter who is 19 and a stepson who is 24.