Srinivas Rao uses the internet to make things, and leads a creativity and innovation revolution while he does. Rao is the author of “Unmistakeable” and the founder of the Unmistakeable Creative podcast, where he's interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. In this episode, we discuss why being the only in a niche is better than being the best.